Cute Press
Cute Press has been part of Thailand’s beauty landscape since 1977. Developed within the SSUP group, the brand grew around a very local question: how can everyday beauty feel comfortable in a hot, humid climate? Its answer became a broad collection of skin care and makeup designed for different skin types, tones and daily habits.
Cute Press has been part of Thailand’s beauty landscape since 1977. Developed within the SSUP group, the brand grew around a very local question: how can everyday beauty feel comfortable in a hot, humid climate? Its answer became a broad collection of skin care and makeup designed for different skin types, tones and daily habits.
That tropical perspective still gives the brand its character. Textures, practical formats and straightforward routines sit alongside colourful cosmetics, rather than treating beauty as a complicated special occasion. The overnight masks and booster serum in our selection extend that idea into the evening: products chosen for a clearly defined place in a routine, with their sizes and formulas explained individually. They offer a way to explore an established Thai brand through a small, coherent skin-care wardrobe.