BeWild
BeWild is a Thai makeup brand belonging to Journey Across. Its identity is colourful and expressive, with products designed to make experimenting with makeup feel approachable. The brand has grown through Thailand's everyday beauty-shopping channels, bringing playful colour into a market where small formats and easy-to-use products are popular.
Our BeWild collection includes complexion products, cheek colour and lip makeup, showing several sides of the same creative approach. It is a useful introduction to contemporary Thai cosmetics: discover a new shade, change a finish or put together a look without needing an elaborate routine. The products here are sourced in Thailand, and the available colours and editions follow the local assortment. Take a closer look at the individual product pages for the shade, finish and format. BeWild's story is tied to Thai beauty retail and self-expression through colour.