Brand guide

ETUDE

ETUDE is a South Korean beauty brand within the Amorepacific group. The group's history records the launch of Etude House in 1995, introducing a name built around enjoying makeup and experimenting with beauty. The brand developed into an international presence while retaining a playful approach to colour and everyday cosmetics.

Its range offers different ways to explore Korean beauty, from lip and eye makeup to complexion products and selected skincare. ETUDE's appeal lies in making a routine feel personal, with shades and finishes that can be mixed according to your preferences. Our collection is sourced in Thailand, linking Korean brand heritage with the products available in the Thai beauty market. Individual editions and colours may vary by country, so check the exact listing when choosing. Discover a favourite category first, then build your routine around products you enjoy using.

Selected in Thailand · Checked before dispatch · Tracked international delivery
156 products